Brand Naming

What's in a name? Everything.

It's hard to think of a more important branding decision than the name, 
but often this process gets the least professional attention.

The perfect name visually and verbally supports what the brand offers - to the people that matter.

Name your brand well


It's said, that a brand name is the first rung on the marketing ladder. We agree that's true. But the most critical aspect of naming a company, product or service is not the name itself.
It is the strategic positioning behind the name.

It's brand positioning that helps a consumer know that your product or service is superior in meeting their needs. You only need to think of the brands that you love most. The ones you keep going 
back to time and time again, to know how this works.

At Brandmarks the first step is to resolve brand positioning; then we name the positioning.